The Grilled Onion Cheddar Burger is a pretty different burger to add to McDonald’s popular Dollar Menu. It’s more than just a tasty burger. The premium additions of grilled onions and smooth cheddar have a little more “foodie” flair. The GOC campaign included print, outdoor, and radio.
![GOC1 GOC1](https://jimdore.com/wp-content/uploads/2016/08/GOC1.jpg)
![GOC2 GOC2](https://jimdore.com/wp-content/uploads/2016/08/GOC2.jpg)
![GOC-OOHBoard GOC-OOHBoard](https://jimdore.com/wp-content/uploads/2016/08/GOC-OOHBoard.jpg)
Outdoor boards were placed in 5 markets and resonated with young foodie consumers. Sales for the new menu item spiked by 23% during the run.
THE FOOD SEDAN – :30 RADIO
![](https://jimdore.com/wp-content/uploads/2016/08/GOC-hero.jpg)
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CREDITS:
Art Director: Jim Dore // Copywriter: Joe DeSalvo // Creative Directors: Todd Hoffman and Matt McCaffree
AWARDS:
Food Sedan: 2014 Radio Mercury Finalist