The Grilled Onion Cheddar Burger is a pretty different burger to add to McDonald’s popular Dollar Menu. It’s more than just a tasty burger. The premium additions of grilled onions and smooth cheddar have a little more “foodie” flair. The GOC campaign included print, outdoor, and radio.
Outdoor boards were placed in 5 markets and resonated with young foodie consumers. Sales for the new menu item spiked by 23% during the run.
Art Director: Jim Dore // Copywriter: Joe DeSalvo // Creative Directors: Todd Hoffman and Matt McCaffree
Food Sedan: 2014 Radio Mercury Finalist