Everybody loves popcorn – even when it’s good for you. The challenge was to show a family eating popcorn and having fun. So we had a family, eating popcorn, and having fun. It definitely worked. Sales increased by 24%. And market share for their other popcorn lines increased as well.
Keeping the “fun” in healthy is always a challenge. A print campaign about taking your tastebuds on an adventure odyssey does the trick.
Art Director: Jim Dore // Copywriters: Joe DeSalvo & Tom Demetriou // Editor: Tim Kail // Photographers: Ron Berg & Kyle Pugh