Ball, typically known for mason jars, created a new appliance to help take some of the difficulties out of the process of making fresh jams and jellies. We chose to highlight the simplicity of the process, punctuated with great food preparation images and hand-drawn chalk type inspired by farmers’ markets. The video also coincided with a a print and online executions, and finally a few direct response television spots.
Art Director/Designer: Jim Dore // Copywriter: Quinn Katherman // Creative Director: Paul Corrigan // Director/DP: Donald Lesko // Editor: John McCone
2013 Gold Addy for Video