Three Blind Moose
A packaging and identity rebrand for the small CA winery. Vertical labels wrap over the top of the bottle and down the back, as well as an unusual bottle were used to gain attention. Raised varnish for the Braille adds a subtle, tactile approach. Finally, more personality was given to the 3 individual moose (Bruce, Lance, and Sheila), allowing them to lend personality to their individual wine of choice.
Additionally, a small booklet was created to reintroduce the winery, their rebranded wine, and tasting notes.