Kansas City Brigade
A campaign designed to increase ticket sales for the AFL team the Kansas City Brigade. The campaign, which includes traditional and non-traditional executions, was created around the consumers' negative perception that AFL players are second-class athletes. The reality is that AFL players are first class athletes, and aren't just "ordinary guys."
Art Director: Jim Dore
Copywriter: Joel Jackson and Jim Dore
Designer: Monina Velarde
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