Halloween is a huge season for Krispy Kreme. So we transformed Krispy Kreme into Krispy Skremes. The team highlighted the special holiday-themed doughnuts with illustration and copy to new boxes, point-of-purchase, t-shirts, and environmental graphics. There was even a microsite and social media integration to round out the full Halloween blast with all the fun Krispy Kreme is known for.


KKD-HalloweenBox

KKD-Ghost


KKD-Web

KKD-Yard

KKD-DriveThru

KKD-ViewingWindow