Perspective On What I Do

As some of you know, my wife and I will soon become parents. I’m quite excited about the prospect of being a father (until she becomes old enough to start dating–then I’m not so sure). Sometimes it’s hard to grasp what I do for a living. It’s subjective. Invisible meanings are attached to stuff to make it seem more clever than it is. We’re all guilty of this sooner or later. So what if we actually did approach brand meanings like a kid?

This video is of Adam Ladd’s 5 year-old daughter and her first impressions of major brand logos. I dare you to not be amused by this. And I have to say, I’m look forward to my daughter teaching me a few things, too.